Asia's Favourite Boat Show: PIMEX 2010: International Boat Show in Phuket, Thailand

PIMEX 2010 Open For Business

PIMEX 2010 is now in the advanced planning stages, following the successful relocation to the stunning Royal Phuket Marina and the opening of the waterside Exhibition Hall last year. Now part of the Informa Yacht Group, promoters of the world-leading Monaco and Abu Dhabi Yacht Shows, PIMEX returns in early 2010 with a new look and a new format.

The seventh Phuket International Marine Expo show is being moved from its previous December slot to January, some 4 weeks later, when a significant number of the high-end visitors who are looking to invest in the region, as well as existing part-time residents of the island, are in Phuket for Christmas, New Year and beyond.

Now more than ever is the time to continue your marketing effort and seek new clients.

PIMEX’s marketing effort is now backed by Informa’s vast databases from its uniquely diverse portfolio of world-renowned exhibitions in all sorts of sectors, such as property and health, as well as marine sectors. International exhibitors and visitors are set to increase significantly as a result, and the marketing campaign is targeted to attract 100 exhibitors and 5,000 quality visitors over the four days of the show.

Over 70,000 hotel rooms are traditionally fully occupied on the island at that time of year, 30% of which in 5 star hotels. Already established as the regional Boat show of choice from Bangkok to KL, from Singapore to Hong Kong, this perfect island setting is a magnet for a weekend of serious buying and relaxing leisure. Add to that the large number of expatriate residents making Phuket their home and you have an ideal base of potential boat buyers.

With the world holding its breath on investment in luxury goods, Asia is widely believed to be the region likely to emerge first from the downturn, and the most promising of markets for continued growth.

The last show hosted more than 80 exhibiting companies and featured 45 yachts in the water - by far the biggest boat show in the region.

PIMEX 2010 Will Target:

All regional marine industry players, including boat builders, brokers and charterers
High-earning Bangkok and Island residents (Thai and expatriate)
Thailand's industrial marine market
Potential buyers from region: Singapore, KL, Manila, Jakarta, Hong Kong
Hotel and resort management / buyers
International visitors on vacation or business in Phuket
Boat charter operators, agents and clients
Regional and local yachting, lifestyle and general media