To be launched for the first time at PIMEX 2006, is a thrilling new concept – the new ‘On-Water-Brand-Platform’ from Latitude 8 Yachts. This novel approach is targeted at companies wanting to lease and brand a corporate yacht. Yachts offered under this scheme include the Latitude 8 Firefly 850 Sports and the Latitude 8 Phuket Sports 8

According to Paul Poole, managing director of Paul Poole (SEA) Co., Ltd, “One of the main benefits of renting (long-term) your own company yacht is branding. The hulls can be painted in corporate colours with full company name – branding and logo. Standard branding packages include corporate colour scheme, company name and logos on the hull and sails.

“Renting (long-term) the Latitude 8 Firefly 850 Sports and Latitude 8 Phuket Sports 8 yachts is HOT! news. Their presence in the regattas and monthly speed and one-design racing will generate coverage in local, national and international newspapers and magazines, as well as worldwide TV.”

Paul Poole (SEA) Co., Ltd is marketing consultant to Latitude 8 Yachts in respect of the On-The-Water-Brand-Platform.