Land Rover Thailand joins forces with Max Marine Asia, one of Thailand ’s leading yacht sales brokerage companies, to participate in the Phuket International Marine Expo (PIMEX) 2006, scheduled to take place at the Phuket Boat Lagoon Marina, between December 7 th and 10 th, 2006.

Richard Haigh, President, Land Rover Thailand , stated that “Joining the PIMEX 2006 event is a further element within Land Rover’s strategy of ‘Experiential Marketing’, its objective being to get closer to our customers and give them the opportunity to see and experience at first hand Land Rover products and their capabilities.

“PIMEX 2006 is a truly international boat show event and one of the most successful marine events in South East Asia . It is an ideal opportunity for both Land Rover and Max Marine Asia to talk to what is quite often a common customer base direct, both Thai nationals and expatriates.

PIMEX 2006 showcases a selection of latest Sunseeker luxury, power yachts and other premium branded trailer boats from Max Marine Asia. Land Rover will be displaying its iconic range of high-performance vehicles; demonstrating that not only do they offer the last word in luxury, but also, that they are one of the best towing vehicles on earth and fantastic for launching your boat!."

Craig Murphy , Managing Director of Max Marine Asia, stated that "Both 4X4 driving and pleasure boating are part of an outdoor adventurous lifestyle that appeals to people who enjoy life to the full. Land Rover and Max Marine's products enable their customers to enjoy this spirit of adventure, excitement and exclusivity. Land Rover, as one of the best all-round towing vehicles, and the latest trailer boats from Max Marine Asia simply make an unbeatable combination, resulting in mutually complementing ‘marketing fit’ of the both brands."

As a Max Marine Asia or Land Rover customer you will be entitled to special discounted pricing on the usage of Phuket Sunseeker Charter boats to explore the beautiful waters of Phuket. Those who opt for on land action can enjoy piloting one of the four Range Rover and Range Rover Sports and Discovery3 available at the event, under expert instruction.

Land Rover and Max Marine Asia are offering an exclusive price boat and vehicle package, exclusive to PIMEX 2006 visitors. Customers who purchase a Range Rover or Discovery vehicle together with a Max Marine boat at the event will be offered an exceptional package deal. Visit the Land Rover or Max Marine Asia stands for further details.