(1) 30-page ‘Boating Special’ in Phuket’s leading property publication, our own Exclusive Homes on Phuket. This publication is the definitive property reference for Phuket and is read widely by prospective property buyers as well as property owners and developers (keeping track of the market). This element of the campaign is backed up by 30 spot ads on the companion Phuket Property Map.

(2) A first-ever for Phuket! Every copy of the 2 December issue of Phuket Gazette will have a wrap-around, 4-page, full colour cover dedicated to PIMEX. You may have seen this kind of thing in Bangkok Post and The Nation, but never before with Phuket Gazette. This will be impossible to miss!

The local campaign will be augmented by posters, advance distribution of 5,000 show directories, targeted VIP invitations and a billboard at the Laguna entrance. We are working on other island signage, but cannot yet confirm.

Printed VIP invitations will be hand-delivered to a carefully-targeted and named database, including GMs of 4- and 5-star hotels and resorts. These invitations will available to exhibitors from mid-November, on request. An electronic version will also be available. Exhibitors are encouraged to make use of these invitations. Through the mailing list of PPSEA, these invitations will go out to 2,500 names in Bangkok.

For full details of PIMEX 2006 media campaign, click here